A modular VIP tower at the heart of the rally event
As a sponsor of the Omloop van Vlaanderen — one of the best-known rally events in West Flanders — Idelco delivered a striking Idelco Tower on the circuit in Roeselare. A total of 12 modular containers were stacked and linked to form a genuine three-storey VIP tower, featuring an outdoor terrace at the top and offering a panoramic view of the entire rally course. A real eye-catcher at the event and the perfect spot to host clients and partners.
Custom living spaces tailored to the event
Inside, the units were fitted out as fully-fledged living spaces: a comfortable VIP lounge with sofas, high tables, and a wine barrel bar, a separate catering zone with dining tables for dinner, and an outdoor terrace overlooking the circuit. The completely finished modular units — with wall panels, fluorescent lighting, electricity, and air conditioning — provided the comfort of a true VIP pavilion, right in the middle of a temporary event.
Quickly assembled, safe, and ready for thousands of visitors
Thanks to prefab production in our factory in Zwevezele and efficient on-site assembly, the Idelco Tower was ready on the event grounds within a few days. A steel external staircase and landings ensured safe access to all floors, even during peak rally moments. The entire construction complies with the strictest safety standards for events and temporary structures.
Modular construction as sponsor activation
The Idelco Tower perfectly demonstrates how modular units can be deployed for sponsor activation at large public events. From rally and motorsport to festivals and trade fairs: with stackable containers, we create bespoke VIP hospitality spaces, grandstands with a view of the action, catering pavilions, and promotional stands. Afterwards, the units are dismantled and prepared for their next destination — a flexible and sustainable way to literally make your brand stand out above the event.
